Showing posts tagged toasters
While the object fetishism of this era has somewhat eroded this statement’s validity, I often find myself repeating the design-school mantra drummed into my head: “People don’t want toasters. What they want is toast.
Bullshit, I want toasters.

(Source: core77.com)


June 1, 1926: Early electric toasters toasted more than  bread. The hot filaments were exposed and easily touched, especially  when flipping the bread (they could only toast one side at a time). The  machines were especially dangerous to children and often ignited near-by  combustibles. On this day came a vast improvement, the first enclosed consumer pop-up  electric toaster. Waters-Genter Co. of Minneapolis adapted its  expensive restaurant machine. The company’s affordable, one-slice  Toastmaster model was an instant hit on America’s breakfast tables.

June 1, 1926: Early electric toasters toasted more than bread. The hot filaments were exposed and easily touched, especially when flipping the bread (they could only toast one side at a time). The machines were especially dangerous to children and often ignited near-by combustibles.

On this day came a vast improvement, the first enclosed consumer pop-up electric toaster. Waters-Genter Co. of Minneapolis adapted its expensive restaurant machine. The company’s affordable, one-slice Toastmaster model was an instant hit on America’s breakfast tables.

Toaster ovens on steroids - the Breville Smart Oven

Toaster ovens on steroids - the Breville Smart Oven

(Source: The New York Times)