While the object fetishism of this era has somewhat eroded this statement’s validity, I often find myself repeating the design-school mantra drummed into my head: “People don’t want toasters. What they want is toast.”
Meant to post this already… this is an alternative take on the Green Machine opener I posted about bit earlier. It didn’t fly with the AD although I rather liked it. It’s all good though, as now I’ve turned it into a poster. Get one for your daily grind. All bow down before the Mighty Toaster!